When I started my entrepreneurial journey 17 years ago, the internet wasn't really a thing (or
at least not what it is today!) and social media was nonexistent. And then all of a sudden out of
nowhere if you aren't...
Operating a business website
Running paid ads on the internet
Maintaining a minute-by-minute updated social media presence
Implementing ever-changing marketing strategies
…you’re falling behind! And good, old-fashioned word of mouth is a little different these days.
They aren't just privately talking to one friend; they might share your business with their few
thousand followers (let's hope only good things).
It was all going well…until it wasn’t. I was doing all the “right” things, in the “right” order, at the
“right” time but still, I hit a plateau. A really long, stubborn, and, frankly, pretty scary one. I knew there was so much more I could achieve, but how?
I literally had no idea.